Gross sales at Domino’s Pizza have been up 19 per cent within the three months to September, in comparison with the identical interval in 2014, thanks to 1 easy change to the way in which that they do enterprise.
The corporate grew its on-line ordering enterprise – via its web site, an app and even the Apple Watch. Thus far this 12 months, three-quarters of Domino pizza orders have been made on-line and half of these orders have come via the corporate’s app or digital units.
That’s boosted gross sales by 19 per cent throughout the group and 20 per cent within the UK completely, to £214.5 million in gross sales throughout the group, £200 million of which have been within the UK.
Domino’s mentioned good summer time gross sales have been helped by cooler climate, which noticed individuals shunning barbeques and ordering in as an alternative, and an promoting take care of Hollyoaks.
Italians win pizza document
“Historically we don’t spend a lot cash in the summertime as a result of individuals favor a barbeque to a pizza however as a result of we’ve been sponsoring Hollyoaks we’ve been on TV 52 weeks a 12 months and we’ve seen the advantages of that,” David Wild, chief govt of Domino’s, mentioned.
“It has additionally answered questions of how we must always market the enterprise in 2016 as individuals is likely to be keen to eat extra pizzas in the summertime than we beforehand thought.”
Enterprise information: In footage
Present all 13
Telephone orders have continued to fall, Domino’s mentioned, now that 77 per cent of all orders now positioned via cellphones or computer systems, up 35 per cent on the identical interval a 12 months in the past.
Domino’s know-how places it far forward of rivals. Final 12 months it launched a Siri-like voice recognition system to take orders via its app and earlier this 12 months it launched ordering by way of Pebble and Android sensible watches.
Learn Extra: Examine suppliers and discover the most effective offers with our Cellular Telephone Offers web page
