Nice Common Shops is about to defy the gloom surrounding web procuring and WAP telephones by launching a cellular web procuring web site for Argos.
Nice Common Shops is about to defy the gloom surrounding web procuring and WAP telephones by launching a cellular web procuring web site for Argos.
The retailer is tight-lipped about its plans, however sources near the corporate revealed that the location might be known as “Argos Wherever” and launched within the months forward.
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The web domains of argosanywhere.com and argosanywhere.co.uk have already been registered.
Below the plan, buyers will be capable to purchase something from kettles to keep-fit tools on internet-enabled cell phones.
The transfer will increase eyebrows amongst rival retailers which have struggled with large losses on web procuring websites and the great disappointment of WAP telephones.
Nevertheless, senior executives at GUS are satisfied Argos Wherever might be successful story. Whereas not closely publicised, Argos.co.uk, the corporate’s on-line procuring web site, is without doubt one of the most closely used of its sort within the UK.
Argos already sells cell phones in its outlets, and it’s thought that one plan into account is to preinstall Argos Wherever software program on new handsets.
The information follows recent doubts voiced over the way forward for Breathe, the cellular web service supplier that GUS purchased for £1.4m in January.
Many analysts imagine GUS purchased the corporate from the directors for its know-how and never its 400,000-strong buyer base.
It’s understood that Breathe, headed by Sean Gardner, has submitted a recent marketing strategy to GUS’s board, and a last resolution on whether or not to maintain Breathe working might be made within the subsequent two weeks.
If GUS decides to chop off the oxygen, it might dump the shopper base and use Breathe’s know-how to run Argos Wherever.
Whereas typically thought to be “downmarket”, Argos has turn into successful story. In GUS’s final half-year outcomes, Argos confirmed an 11 per cent improve in like-for-like gross sales whereas residence procuring was down 5 per cent.
Kaynak: briturkish.com
